👩🏻‍💻 Brainly - Sr. Manager, Design Foundations & Strategy Lead

April 2023 - Present


The design Foundations & Strategy Domain I’m leading is part of the Brainly Design Center of Excellence. It is a merger of the Design Systems & Foundations Domain I was leading and the Product Design Strategy Domain to build "One Design" and promote a holistic approach to design. My responsibilities include developing design strategy, managing specialists and managers in different design areas, and leading strategic initiatives to collaborate with the Chief Product Officer. I'll also focus on building relationships across the company to align design with organizational needs, driving excellence and streamlining processes. We are still working also on designers' & developers' experience and shared language. We collaboratively build a cohesive design language, including product, marketing, and brand design guidelines, standards, and processes.


My key achievements in this role:

  • Design Strategy: Successfully guided the development of a company-wide design strategy for Brainly, working directly with CPO.

  • Change management: Guided team through deep, design org & company-wide changes in strategy, structure and culture


Key responsibilities:

  • Developing and evolving Brainly Design strategy and foundations company-wide

  • Managing and leading specialists in various design areas such as Product Design, Motion Design, Brand Design, Marketing Design, and Design System Engineering.

  • Leading strategic initiatives to create a holistic vision for crucial touchpoints in the Brainly product

  • Building strong relationships across the organization to unify and amplify design internally and externally

  • Collaborating with internal partners to ensure that design aligns with organizational needs and goals.

  • Navigating ambiguity, bringing clarity, and driving design excellence throughout the organization.

  • Streamlining and systematizing processes across teams in collaboration with Design Operations & Culture Domain

 

Brainly is the biggest online learning community in the world. 250 million active users monthly, users from 35 countries, 11 language versions. Our motto: No one knows everything, but everyone knows something. With Brainly, students combine their strengths and talents to tackle problems together.