360° Holistic Design Vision 

for Brainly.


Decision validation

What insights did we use to validate the direction? We decided to focus on building relationship with users through engaging brand, clean interaction design, guiding ux motion, delightful animation, and visual design. To validate this direction, we leveraged our own, as well as prominent and less-known studies by acclaimed researchers. For example, the very well-documented phenomenon of the Aesthetic Usability Effect. The aesthetically pleasing design creates a positive response in people's brains and leads to personal relationships with a product, evoking feelings of affection, loyalty, and patience. This, in turn, catalyzes users' creative thinking and problem-solving while interacting with a product, impacting metrics such as engagement, retention, and customer satisfaction. That was the base of our approach, but we also used other learnings, for example:

• Typical factors that block students from effective learning. Students struggle with noisy and turbulent environments, negative or lack of peer communication, "I am bad at this/ I don't understand this", Lack of personalization, Feedback on the finish line, uninterrupted heads down time, the teachers that are not didactic or dull.

• Students are missing Learning through play and fun in educational struggle.

• For Gen Z, uniquely (compared to previous generations) describe creativity as essential and see as a core attribute of daily life.

• Users establish a lasting opinion about a website’s appeal within a split second of seeing it for the first time. Predicting the aesthetic appeal of a website can have enormous economic implications for online consumer-vendor relationships. Quantitative models for predicting users’ first impressions of aesthetic qualities can be developed based on perceptual models of visual complexity and colorfulness in websites. The prediction of colorfulness and complexity models can account for nearly half of the variance in the observed visual appeal ratings. Visual complexity is more important than colorfulness in users' first impressions of appeal at first sight. Age, gender, and education level all influence users' first impressions of websites, with even stronger tendency to prefer simpler designs by study participants above 45

• In a study conducted by the Stanford Web Credibility Project, Half of all consumers (or 46.1%) assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes. For context, less than 10% of comments referred to the site's identity or its operator. Nearly 7% of consumers commented about a site's customer service or related policies when assessing credibility. Nearly 3% of consumer comments referred to a site's sponsorships when assessing credibility, whether perceived as positive or negative in nature. People mentioned privacy policies in less than 1% of their comments. Comments about correcting false or misleading information were not found. Participants seemed to make their credibility-based decisions about the people or organization behind the site based on the site's overall visual appeal.

• Successful products deliver functional but also emotional, life-changing, and social impact aspects of value. The more elements of value provided the greater customer loyalty, the higher sustained revenue growth, or willingness to try a particular brand. Across all industries, the perceived quality value affects customer advocacy more than any other element.